UAE / Australia / Germany Marketplace Case Study

PROJECT DETAILS

Marketplace:

UAE/ Australia/ Germany

Sports and Fitness

Challenge:

In Dec 2022, I took on the challenge of optimizing an Amazon PPC that was struggling with stagnant growth in UAE Australia and Germany. The client was unstable daily orders, and their sales had plateaued. They turned to us to revitalize their PPC Campaign and drive substantial improvement.

My Approach:

I immediately got to work, focusing on several key areas:
• Listing Optimization: I conducted a thorough audit of the client’s product listings, optimizing titles, bullet points, and descriptions to enhance visibility and appeal to potential buyers.
• Image Enhancement: High-quality images are vital on Amazon. I revamped the product images, ensuring they not only met Amazon’s guidelines but also showcased the products in the best possible light.
• A+ Content Creation: I created compelling A+ content that provided customers with detailed information about the products, increasing buyer confidence and conversion rates.
• PPC Campaign Management: I overhauled the client’s PPC campaigns, refining targeting, keywords, and ad creatives to maximize ROI while minimizing ad spend waste.
• I make and manage following campaign for the stagnant sale growth.
 -Sponsored product campaigns
 -Sponsored product category campaigns
 -Sponsored display campaigns
 -sponsored brand video campaigns
 -auto and manual campaigns
 With advance strategy

My Approach:

• The impact of our efforts was nothing short of remarkable:
• Stable Sales Growth: Within a one months, the client’s getting daily orders, marking a 100% increase in sales.
• Sustained Growth: What’s even more impressive is that this growth wasn’t a short-lived spike. The account continued to grow steadily, month after month by improving the organic ranking and sale of the listing.
• Profitability: By optimizing the PPC campaigns, I not only increased sales but also improved profitability. The client was spending their advertising budget more effectively, resulting in a healthier bottom line.