• In August 2023 I got this project lets discuss the strategy which I implemented on this project.
• Download search term report and audit the campaigns.
• Extract the winning keywords and negate the irrelevant keywords.
• Did a deep keyword research from data dive and H10 and target the relevant keywords.
• Optimize the previous campaigns with the help of history of campaigns.
• ASIN targeting of competitors specially those competitors which have high price then our listing and low rating than us.
1.Listing Optimization: Enhanced product listings for increased visibility and buyer appeal through optimized titles, bullet points, and descriptions.
2. Image Enhancement: Revamped product visuals to meet Amazon’s standards, showcasing products in the best light for improved customer engagement.
3. PPC Campaign Management: Overhauled PPC campaigns for optimal ROI, refining targeting, keywords, and ad creatives to minimize ad spend waste.
4. Diverse Campaign Types: Implemented Sponsored Product, Category, Display, Brand Video, and Auto/Manual campaigns for a comprehensive advertising approach.
5. Enhanced Reviews and Ratings: Proactively engaged customers for positive reviews, addressing concerns promptly to build trust and enhance product credibility.
6. A/B Testing: Employed continuous A/B testing to optimize ad creatives, copy, and targeting parameters, ensuring data-driven decision-making for ongoing improvement.
7. Seasonal and Trend-Based Campaigns: Capitalized on seasonal trends and events to maintain product relevance and visibility during peak shopping periods.
8. Competitive Analysis: Conducted thorough competitor analysis for strategic positioning, leveraging insights to stay ahead in the market and capitalize on opportunities.
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